When customers come to a restaurant, what do they expect from that experience?
Customers expect a fine dining experience that they can take home, from the food, service, and the ambience of the restaurant, all those factors that create this dining experience.
However, do restaurant owner know what customers may expect from their dining experience?
To make the experience a complete success, restaurant owner needs to understand what customers like and what they think need improvement. The customers feedback plays an important role to give insight for restaurant owner and to improve the dining experience of customers.
Feedback form need to be carefully structured to be able to sustain the changing nature of customers expectation. It is also crucial for the restaurant to be able to get the right preference of the customers.
The restaurant needs to build a feedback form then ask customers to fill in the form. However, it would be a bit troublesome to fill paper forms even after we finish the dining. The work at restaurant is already crowded enough and it will also be too much of work to make sure that restaurant get the feedback needed to improve their food and service quality. Moreover, the feedback form will be prone to damage so that the feedback can’t be read and even recorded. This is where digital form come into play.
Digital form will let you do this easily. All you need to do is build the form in the online platform that can be accessed any time and you can open the form with mobile app or via tablet. The device that displays the form can be handed over to customers as they wait to pay their bills.
After the data is submitted, restaurant owner can get the feedback in real-time. the digital feedback form lets restaurant owner to collect feedback effortlessly and in unobtrusive way. In addition, digital feedback form enables restaurant to capture the necessary details of their customers, clients’ preferences, and identify its strength and weakness to be able to act on them. The data is automatically saved and reports of feedback can also be generated in several clicks. In addition, digital forms can be customised to be as minimal or as detailed as needed.
Based on the feedback, restaurant owner or manager can take necessary decision to maintain or improve their food and service quality. Furthermore, the feedback management is fully digitalised enhancing customers experience at the minimal cost. The entire process is digital and prompt. The process where there is no chance of losing data or damaged forms in the process. The best part of using digital form is that everything happens in real-time. That means, restaurant can take immediate action if something happen. For example, when there is a complaint from customer, the situation can be quickly brought under control and enable restaurant to give a complimentary service or another form of apology.
This will improve the customers experience with a good deal. This too, can enhance customers trust and restaurant reputation on the good service and experience.
What do you think about digitising restaurant feedback form? Share your thought with us, we would like to hear from you too.